• You should make no compromise on the appraisal standards
• The appraiser should use the highest quality standards of practice
• Appraisers should meet rigorous requirements relating to education, experience and demonstration of knowledge
• Appraisers should have high professional ethics and standards, and be real professionals
• Appraisers must be experienced with domain name appraisals, but also be familiar with the real businesses that will use these, or similar domain names
• Appraisers must serve the public interest, and the industry, and not only themselves
• Appraisers should be independent, which is very rarely the case
• Appraisers must have international experience
• Appraisers need to have stringent education requirements, and business experience, and have demonstrated many years of appraisal experience with quality domain names. Having appraised 25,000 worthless domain names fails this test
• Appraisers should have advanced and inside knowledge of the industry, and years of proven experience, and a commitment to strict ethics and standards
• Appraisers should be qualified, well-trained and skilled
• A professional appraiser must follow the high standards and specified procedures and protocols

Specific factors affecting the appraisal

• The qualified appraiser must have personally conducted the appraisal in an unbiased and objective manner, in accordance with the highest standards and ethics
• The appraiser should clearly explain any extraordinary assumptions and hypothetical conditions that have affected the appraisal
• The appraiser must be able to assemble a series of facts, statistics, and other information regarding the specific domain name, and the industry where the domain name will be used, and he must properly analyze this data with good analytical skills and sound and ethical judgment
• The appraisal must be signed by the appraiser, who should confirm how he is qualified, what professional experience, training, qualifications, and skills he has

Appraiser's background

• The appraiser must have demonstrated appraisal experience with quality domain names, and should supply some examples of domain names he appraised, and also supply the dates of these appraisals and the figures
• The appraiser must demonstrate that he has good research and analytical skills with quality domain names, and the particular industry where the domain name will be used
• If the appraiser has nothing to hide, he should also state his age, and what personal portfolio and credentials he has
• If an appraiser doesn't have a personal portfolio of quality domain names, it should be regarded as highly suspicious and abnormal. How can he have years of experience with quality domain names, but didn't see any buying opportunities in all these years?
• If an appraiser doesn't have a personal portfolio of quality domain names, but he only has useless and worthless domain names, it clearly indicates that he doesn't see the difference between quality and quantity. In this case, why should you trust his appraisals?
• The same applies if his domain names are not developed but only parked

You should never compromise on the standards and have a zero tolerance
Whether you are buying or selling a domain name, you should never make any compromise on the appraisal standards. In your own interests, you should have a zero tolerance if the appraiser fails the above tests for the minimum requirements. Don't rely on useless and worthless appraisals because it's just bad business and it will affect your financial situation, and cannot be the right decision

You should only trust real qualified and experienced persons

• When you need an electrician, do you call a qualified electrician or do you call the plumber?
• When you have a problem with your eyes, is it better to see a real eye specialist, or a gynecologist?
• If you need heart or brain surgery, do you ask your local general practitioner to do it, or do you see real specialists?
• When you need a good attorney, do you see the local car mechanic instead?

If you know anyone who meets the essential high standards mentioned above, and they are necessary to make a proper appraisal of a quality domain name, let us know, and we will be happy to recommend them. We are not aware of any company that comes close to meeting these essential standards. Anything less is a joke and a gimmick

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