Well known companies that have huge advertising budgets can get away with using abbreviations within their domain names. The others can't, and you should avoid it because it will be difficult for your users to remember your domain name and to find you in the first place.

Users will make spelling errors and won't guess your abbreviations. You will end up sending this valuable traffic and business to your competitors and they will love this free traffic.

If you don't make the right decision, and select the wrong domain name, not only will you lose this valuable traffic and your competitors will get it, but you must also expect that your clients will send their e-mails to your competitors thinking it's you. You will lose valuable business and it's not likely that you will get it back, even after you waste time explaining to your clients who is what.

When you copy someone else's domain name by using abbreviations within your domain name, there is often confusion, and when you confuse users, laws are there to prevent this confusion. Don't be surprised if you get sued by the owners of the domain names you copied, and it can easily end up costing you a lot of money. You could also easily lose your business and other assets.

The Internet is very competitive and you either have the right domain names or you don't.

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