Exact Match Keyword Domain Names – Category Killers
A high quality generic domain name that contains keywords that match up exactly to a common search phrase, product or service is referred to as an exact match keyword domain name. For example, the exact match domain name for the search phrase “Gold Magazine” would be “GoldMagazine.com”. Internet marketing gurus and domain investors refer to such domain names as “category killers” due to the fact that they are the most appropriate domain names to denote a product or service in a particular niche. Your possession of such a domain guarantees sure success.
Acquiring a category killer generic domain name in the secondary market does not come cheap. The price mainly depends on the industry and how profitable it is. The more competitive and commercialized the industry, the more expensive the domain name. However, most people who are after these domain names know the inherent value they possess and are willing to pay a premium to acquire them. Specifically, some of the advantages of exact keyword match generic domain names are:
- SEO – it is a widely held belief amongst Internet marketers that search engine algorithms, Google included, rank exact keyword match domain names higher than similar websites for the same targeted keyword or phrase.
- Anchor Text - one of the biggest factors to ensuring a website ranks highly in search engine results is the number of backlinks and anchor text of the backlinks. Generally, webmasters use a site’s title or domain name in the anchor text to link to other websites. By having an exact keyword word generic domain name, you ensure that other websites link back to your website using the correct anchor text keywords you are seeking to get ranked for.
- Lower Advertising Costs – exact keyword match generic domain names tend to have a higher click through rate (CTR) when you are carrying out an advertising campaign. Thus, if you are using Google Adwords to promote your site, you shall enjoy a higher ad placement at a lower cost per click, potentially saving you thousands of dollars annually.
- Type-in Traffic – this is a major advantage of category killers. Many people type in phrases in the address bar hoping that they will get what they are looking for. This is free traffic and such visitors are highly targeted. They therefore convert very well once they are on your site.
Clearly, investing in an exact keyword match generic domain name is one of the best decisions someone can make. The potential to attract and convert highly targeted traffic is very high; you cannot possibly go wrong.