The Benefits of Generic Domain Names
Whether you are buying a main domain name, alternative version of your domain name or an extra domain name for your business purposes, make sure it is a high quality generic dot com domain name.
By buying a high quality generic dot com domain name for your business, you can position yourself as one of the market leader in your segment. Your customers immediately know that you are serious about your business. A high quality generic domain name helps to build up your credibility.
Research shows that 20% of Internet traffic is driven by direct navigation. With a high quality generic dot com domain name, you can attract this type-in traffic. This type of traffic is extremely valuable since those visitors who arrive at your site through direct navigation, will be most actively interested in your product or service. Type-in traffic consists of high quality targeted visitors that is likely to convert to a sale, twice as much as traffic that comes in through search engines.
Generic domain names consist of words that are available in the dictionary. This allows your product or service to be presented in a clear manner without being obstructed by numbers, hyphens, or other gimmicks.
If you have a high quality generic dot com domain name which is keyword rich, you can be assured that your domain name is worth its weight in gold.
You can also use your generic domain name to market your current brand name or create a new brand using the domain name. If you use a high quality generic dot com domain name as part of your marketing strategy, the chances are your clients will soon start associating your brand whenever they hear or see the generic expression.
You should always try to snap up good generic dot com domain names that relate to your business or product so that your competitors do not pick these up. Else, you run the risk of allowing your competitors to reap the benefits of the generic domain name and gain clients at your expense. In fact, you can use the same principle to your advantage. You can actually benefit from your competitor’s websites that use the keywords contained in your generic domain name for their advertising campaigns.
Once you’ve bought a good generic dot com domain name, you will see its value rising exponentially. This is why it is a good investment decision to own a quality generic domain name.
High quality dot com generic domain names help you expand your business by allowing you to widen your existing customer base and attract new clients. Most market leaders already own good generic domain names for this reason.
Therefore, money invested on a good generic dot com domain name is in fact money well invested. This is primarily because your clients will always find it easier to remember a generic domain name that is relevant to your business.