A Fine Piece of Real Estate
Owning a high quality generic dot com domain name is like owning a great piece of real estate. Thus, if you settle for anything less, you might as well spend a million dollars on a shack that you can never live in.
The above statement may seem rather bold, but the fact of the matter is that it is one hundred percent true. Owning a domain name actually means that you have the exclusive right to make use of it. This is what makes it so incredibly valuable; as valuable as a piece of real estate, since it appreciates in value daily, especially if it is a high quality generic dot com.
What this means is that if you have settled for a domain name that has any other extension besides a generic dot com, then you have settled for an investment that has seen you paying too much for too little value (like paying a million dollars for a shack).
The above is true for many reasons. We all know that the generic dot com warrants considerably larger amounts of traffic than any other domain extension. This, apart from the fact that they are unique and cannot be used by anyone else, is why they command large value that may seem expensive if you are not aware of the enormously profitable investment they can be.
At the same time, if you develop your generic dot com domain name by investing time and money, you will soon see your investment double, triple, and before you know it multiply to such a large degree that you could never have expected.
It is similar to having a business that you have bought at a good price because it provided excellent value and had great profits, expanding the business and receiving the benefits of that expansion in as short a time as you could imagine. This rapid growth rate is due to the incredible speed by which everything progresses via the Internet and the online community.
A high quality generic dot com domain name also ensures that your business has a unique identification online. Thus, instead of merely owning a mansion, you own a large castle that everyone knows about and can easily find, and they pay you for allowing them to make use of it, while simultaneously making purchases from you or doing business with your organization.
This is only true of a generic dot com domain name, and cannot be said of any other domain name since it is not guaranteed that you will experience the same level of incoming traffic, growth or the same kind of online presence as with a high quality generic dot com domain name.
We have thus seen that owning a generic dot com is not only profitable in itself, but can also mean an incredible boost for your business via a significant online presence. So it is not only comparable to owning a great piece of real estate - it could even be better.